Poultry farming makes a substantial contribution to household food security throughout the developing world. It helps diversify incomes and provides quality food, energy, fertilizer and a renewable asset in over 80 percent of rural households.
Poultry provide a major income-generating activity from the sale of birds and eggs.
Occasional consumption provides a valuable source of protein in the diet.
In the last 50 years, there has been a great advance in the development of hybrid breeds for intensive commercial poultry production.
The hybrids have been carefully selected and specialised solely for the production of either meat or eggs.
The task of sourcing/finding quality breeds, marketing eggs, poultry and buying has been easier now with online agricultural marketing web-stores, marketing groups and formal cooperatives.
A study by Adeyanju et al., of the marketing of poultry products in Ondo State, Nigeria revealed a large number of transactions and participants.
The existence of a local market offering good sales opportunities and adequate transport facilities are obvious prerequisites for poultry development. As most consumers with greater purchasing power live in and around cities, intensification of poultry production should be initiated in peri-urban areas or, at least, in areas having a good road network (Branckaert et al., 2000).
Traditional dealers and middlemen, who collect eggs and birds from the villages, facilitate the marketing of poultry products in most developing countries. Such traditional marketing structures are often overlooked, bypassed or criticised. There has been a regrettable tendency in some countries to use government extension services or parastatals to market poultry products. This practice should be discouraged as it is not sustainable.
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